Forums » General » SEO Audit for E-commerce: Common Issues and How to Identify Them
Hey everyone,
I'm currently conducting an e-commerce SEO audit for a website and would like to gather some insights from this community. I'm curious about the most common SEO issues that tend to affect e-commerce sites and the best practices for identifying them during an audit.
From my experience, e-commerce websites often face challenges with:
Duplicate content: Due to product variations and category pages, this leads to indexing issues.
Technical issues: include broken links, slow page load times, or incorrect canonical tags.
Poor site architecture: making it difficult for search engines to crawl and index content.
Missing or improper meta tags: such as title tags, meta descriptions, and structured data,.
What other common SEO issues have you encountered with e-commerce sites? How do you go about identifying and addressing these issues during an e-commerce SEO audit? I'm particularly interested in tools, techniques, or checklists you find helpful.
Thanks in advance for your insights!