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Salesforce MKT-101 Exam Syllabus Topics:

Topic	Details
Topic 1	Message Testing, Delivery, and Email Marketing Best Practices
Topic 2	Email Message Design and Creation Marketing Automation
Topic 3	Subscriber and Data Management Analytics and Troubleshooting
Topic 4	Introduction to Salesforce Marketing Cloud Summary

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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q134-Q139):

NEW QUESTION # 134
Northern Trail Outfitters (NTO) maintains a blog for key outdoor enthusiast influencers to use in sharing their experiences with NTO equipment and the outdoors. NTO also sends out a weekly email newsletter, and they want to include links to the latest blog entries as part of the newsletter.
Which two solutions could pull in the RSS feed at the time of send?
Choose 2 answers

• A. Personalization Strings
• B. External Content
• C. Dynamic Content
• D. AMPscript

Answer: A,B
NEW QUESTION # 135
A marketer is using a list-based sending, and wants to segment subscribers who have a value of "EMEA" in the Region Attribute. Which tool will produce the audience?

• A. Drag and Drop Segmentation
• B. Audience Builder
• C. Guided Send
• D. Query Activity

Answer: A
NEW QUESTION # 136
A customer wants to set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud. They are currently in the process of hiring a full-time developer but want an implementation in place for the developer to maintain.
What should the customer have in place to ensure this solution can be implemented?

• A. A Datorama instance to ingest their data
• B. An Interaction Studio instance to ingest their data
• C. A Transactional Journey with the Not Sent Notification activity included
• D. An external system to receive and confirm callback and subscriptions

Answer: D
NEW QUESTION # 137
A subscriber asked to be removed from a customer's email list multiple times by replying directly to the customer's marketing message, but continues to receive emails.
Which steps will solve how replies are managed by the application?
Choose 3 answers

• A. Confirm that the RMM setting 'Unsubscribe Manual Requests' is set to YES.
• B. Confirm that the subscriber's request contained one of the standard terms that qualify for automatic unsubscribe.
• C. Confirm that an email address was provided as the Routing Address for Remaining Replies.
• D. Confirm that the RMM setting 'Delete auto-replies and out-of-office replies' is set to NO.
• E. Confirm that Reply Mail Management (RMM) is configured for the customer's account.

Answer: A,C,E
NEW QUESTION # 138
A marketer sent an email to a group of subscribers with an invalid link.
What step could the marketer take to correct the link after the email has been sent?

• A. Resend the email with the correct link
• B. Change the link in Job Links under Tracking
• C. Change the URL Expiration in Email Administration
• D. Update the link using AMPscript

Answer: B
NEW QUESTION # 139
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