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What exactly is the fuss about social media marketing then? While some of you have already embraced this wholeheartedly, there are still others among us who are unsure of what social media marketing is and why they should bother.

Therefore, let's begin at the beginning. What is marketing on social media? It's just another marketing strategy, which is why you should be interested in it if you want to market your voiceover company. A strong dislike of hard-sell marketing tactics led to the development of this marketing strategy. Hard sell, in-your-face selling, and other marketing strategies that could be interpreted as bullying should be avoided. Social media marketing entails developing and maintaining relationships with potential customers to ensure that, when they are in a position to make a purchase of your product or service, they immediately think of you and your business. In addition, the manner in which you have presented yourself in your social media marketing activities as an expert in your field, a person of trustworthiness and interest who is able to deliver on their promises, and someone with whom people would like to conduct business springs to mind. People enjoy doing business with liked people. As a result, you have positioned yourself as that person through your social media marketing communications. Ingrid voice over artist

Social media marketing is also known as permission marketing or inbound marketing in marketing jargon. It was created as a response to traditional marketing methods. Seminars, trade shows, telemarketing, print ads, and direct mail are examples of traditional marketing strategies. The issue is that more and more people are finding ways to ignore these marketing messages, making these strategies less and less effective. Some people don't answer their phones unless they know who is calling, many email newsletters and correspondence can get caught in the ever-evolving spam filters, people can fast forward through TV commercials, and some "watch again facilities" delete all the commercials anyway. Customers really don't need this kind of marketing because they can get all the information they need from other places now that information is easier to find on the Internet. Because it encourages customers to find you once they are ready to make a purchase, social media marketing is a method of marketing that avoids all of these issues.

So, how do you go about this nonsense with social media marketing?

The key is to join a social group! Additionally, you can accomplish this in three ways: network, share, and publish. Sites for social media marketing can be roughly divided into these three categories; however, when you investigate them further, you will quickly discover that many of them do overlap with one another. Join, become a member, and refrain from trying to sell is the general rule for all of these websites. You won't get very far if you send out sales messages that are blatantly about your own benefit. But your success with social media marketing will be higher if you join the community and add value to it.

Publishing is in category one. The fact that anyone can publish anything, at any time, anywhere, and make it accessible to everyone is both the joy and the horror of the Internet. You can publish something that millions of people could potentially see for nothing. What are the publishing websites then? Flickr, Twitter, YouTube, Squidoo, Podcast.net, and Wikipedia are just a few examples. Publish anything and everything: anything pertinent, including videos, podcasts, articles, thoughts, and opinions. Additionally, promote and monitor what other people are publishing. If people are writing flattering things about you and your company, you should be aware of it and point your customers in the right direction. You should also empower your customers to publish your content on their social media sites and make it simple for them to do so. It's better if more people see it.

Sharing is in category 2. Sites like these include: Social bookmarking websites include digg, delicous, mixx, propellor, reddit, and others.

You can promote and share content from other sources on these websites. Share content that will appeal to your audience, whether it's articles, blogs, webinars, or anything else. Find out where your audience hangs out.

Networking is the third category. These places are: linked in, facebook, bebo, myspace, friendster, and others You can meet fellow Voiceover artists there, as well as current and potential clients. It's possible that this is the best place to begin your social media marketing strategy. First, examine each one to determine which one you want to join. Some sites, such as Bebo, may be better for personal networking than others, such as Linked in and Ecademy, which lean more toward the business side of networking. You may already have ideas as to which ones will work best for you. Perhaps you have seen other voiceover artists on particular sites and have heard positive reports back about certain sites more than others. Make sure to set up your profile and fill in all the necessary information once you join. Include links to your website, blogs, and other forms of contact media. Additionally, include these links in the email signature. You can begin networking after completing the signature and profile. Start with your current contacts and clients, and as you gain confidence, expand your network. However, remember to enrich your interactions with value. Answer questions and provide helpful content whenever you can. Be helpful instead of promoting yourself.