over 2 years ago

In a bid to expand its classic music offering, Apple today announced it has acquired Primephonic. Apple Music streams The service will be effectively discontinued as a standalone offer as it is absorbed into the broader Apple Music platform. On September 7, Primephonic will be shutting down permanently as Apple prepares to launch its music app. A 2022 classic using its own streaming service.

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Thomas Steffens, co-founder and CEO of Primephonic, said in a press release: “The artists love Primephonic service and what we used to do in the classics. And now we can join Apple to bring the best experience to millions of listeners.” By Apple “We will bring classical music to the mainstream and connect young musicians with the next generation of audiences.Based on an interview

with Primephonic's CTO published last year. The service has been launched in 150 countries and appears to have an older demographic than the typical streaming service.Most of our users are aged 55+ and highly educated and pretty good,” Henrique Boregio told Mixpanel in 2020. “We joke in the office that we didn't know you started liking classical music, so you became. be wealthy or otherwise.Commenting on its upcoming offering,

Apple said, “Apple Music Classical fans will get a unique experience with Primephonic's best features, including better browsing and searching capabilities by author and by song. A detailed representation of the metadata of a classical song. including new features and benefits.While a new classic service is being built, the company is offering an Olive Branch to existing Primephonic users in the form of six months of free Apple Music.